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Plan on Purpose

The SWOT That Actually Leads Somewhere

A free 30-minute kit for small business owners who've done a SWOT before — and watched nothing change. Evidence first, "so what?" second, ranking third. You'll finish with your key issues found and ordered — the part most SWOT templates never reach.

• The evidence rule that separates analysis from adjectives

• Prompt banks for all four boxes (no more blank-box freeze)

• The "So What?" chain Priya used to find the issue that mattered

• Impact × urgency ranking — walk out with 2–4 real issues, in order

Send me the free kit. I'd also like the free weekly Plan on Purpose email — one strategic idea, one worked example, one action, most Sundays. Unsubscribe anytime.

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